When Your Yeast Underperforms, Everything Else Suffers
Even experienced brewers know the frustration of variable pitch rates, inconsistent cell counts, and subtle off-flavors that throw an entire schedule off balance. Missed targets don't just affect quality. They cost time, tank space, and trust.
At White Labs, we've spent more than 25 years pushing the boundaries of yeast science to help brewers eliminate that uncertainty. PurePitch® Next Generation is the evolution of that mission, engineered for reliability at scale, and built to perform from the first pour to the final pint.
The Science Behind Consistency
PurePitch® Next Generation merges decades of fermentation expertise with cutting-edge FlexCell® Technology to deliver the most consistent liquid yeast on the market.
What makes the difference:
- Verified cell counts for predictable fermentations, every time
- Improved viability and shelf life — lasting up to seven months without compromising quality
- Direct-pitch packaging that saves time and minimizes contamination risk
- Optimized membrane permeability for healthy, high-performing yeast from start to finish

What Brewers Are Saying
PurePitch® Next Generation isn’t just yeast; it’s process insurance for your brewery.
Is PurePitch® Next Generation Right for You?
Is PurePitch® Next Generation overkill for smaller systems?
Not at all. The modular design means you only use what you need. Our Nano Bundle Pack is ideal for 1–3 hL, while the Pro Pouch suits 5 hL and up, both maintaining optimal pitch rates for consistent results.
How do I know I’m pitching the right amount?
Check out our handy pitch rate calculator at yeastman.com/calculator to find your perfect amount depending on volume, temperature, and gravity.
Can I repitch PurePitch Next Generation?
Yes, with proper sanitization practice and care, we progated the healthiest cells at a recommend proper pitch rate for maximum genetional utilization. Download our Pitch Rate & Cell Count Playbook for an educated SOP on pitch rates & cell counts.
Innovation That Simplifies Brewing
Powered by FlexCell® Technology, PurePitch® Next Generation was designed with brewers in mind:
- Breathable, dual-layer film allows healthy off-gassing
- Twist-and-pour cap eliminates scissors and spills
- QR code on every pouch links to your strain’s full quality report, fermentation data, and recommended recipes
It's innovation that doesn't just advance yeast science; it makes your day-to-day brewing easier.


A Commitment You Can Taste
White Labs remains the global leader in yeast quality and testing, using proprietary qPCR methods (developed with Invisible Sentinel®) and 38 verification points before any batch leaves our lab.
With a plethora of core strains and an expanding Vault collection we help brewers everywhere push creativity without sacrificing control.
And because we care about what goes into your beer, and what goes back into the world, PurePitch® Next Generation now uses 70% less plastic than before, reducing our environmental impact one brew at a time.
Ready to Brew Smarter?
PurePitch® Next Generation brings together science, sustainability, and simplicity, giving you a yeast you can trust and a process you can count on.

